Sponsorship Management UK

SMUK (Sponsorship Management UK) is a company providing advertising space on racing yachts. I was commissioned to create a logo and typeface that could be used for racing yacht livery. The sponsorshipuk.com livery was visible on a yacht competing in the ‘Mini Transat 650’, a yacht race starting in France and finishing in Brazil.

Sponsorship Management UK logo and typeface

I designed a logo for a company providing advertising space on racing yachts. Sponsorship Management UK brokered advertising for the Mini-Transat 650, a transatlantic yacht race.

Sponsorship Management UK photos of typeface used on boat

The logo development also involved designing a typeface, with small ascenders and descenders to enable livery stickers featuring the company domain name to be easily placed on long narrow parts of the yachts, like the boom.